I provided the creative direction and my team executed the design for this self-promotion direct-mail piece created in the style of an infographic.
My team and I conceived the piece below as a Valentines Day card to send to our customers. When we learned that the press room was overbooked and our piece was going to be late, we rewrote the text to begin with “Bet you thought we forgot you…” then sent it the week following Valentines Day. That way it stood out from the others.
It was a natural fit when the Tucson Arizona Boy’s Chorus came to us design a fundraising appeal for their 75th Anniversary. I sang with their junior choir for several months when I was 12 years old, and I had fond memories. So it was a trip down memory lane for me to art direct the piece below. Click here to see the piece in page spreads.
Last year I lead a team in creating a visual identity style guide for MHC Healthcare (cover shown below). Click here to see the full 16 page document.
The Tucson Museum of Art so liked the work we did on the 2013 fundraising appeal that they hired us for their 2014 appeal. Here’s the cover to that piece. It folds out into a poster.
The below 30″ x 7″ roll-folded 2013 fall fundraising appeal for the Tucson Museum of Art begins for the viewer as a 5″ x 7 self-mailer. It was a huge fundraising success, raising $30,000 more than the previous year. Click this link to see the publication in page spreads.
This logo redesign was part of a rebranding effort for the EZ/Color gang printing program that AlphaGraphics CPS has created. After experimenting with many different typefaces, I landed on Sancoale Slab for the building block mark, and Verdana for the word Color. I was surprised how clean and bold the Verdana looks.
One of the greatest aspects of my job is that it puts me in contact with a wide range of clientele, some of whom I may never encounter in my personal life. The above page spread is from an annual fundraising appeal letter that I designed for a local wildlife “conservation” organization.
I loved this t-shirt project for a a group of community minded youth. They liked the design so much that they adopted it as their logo.
This conference logo was created for the 2013 IPCC conference in Vancouver, B.C. 100% of the payment for this work was donated to support the Design4Kids project, which teaches employable skills to youth in Central America.
The t-shirt design below was created in collaboration with students from the FindingVoice class at Catalina Magnate High School in Tucson, Arizona. The students were interviewed and asked to brainstorm words and symbols they associate with their identities. Jeff created the design and worked with them on refining the content and look.